This film positions JAMILA as the voice of a new, innovative generation of Moroccans, marking the brand’s transition from a “traditional and institutional” image to one that is “iconic, original, and trend-driven.”
The digital campaign, featuring a diverse palette of Moroccan artists (designers, singers, rappers, etc.), significantly impacted the Moroccan advertising landscape and achieved strong success.
Directed by Oualid Bouslame & Youness Bouslame
Client : Danone / Jamila
Agency : Rapp
Production house : Bande à Part