Football has always belonged to the streets. This campaign simply gives them a stage.
As Morocco prepares for the 2026 FIFA World Cup, Pepsi invites communities to vote for the neighborhood they want to see become one of the country's official Pepsi Fan Zones.
The moment the national coach reveals the selected districts, ordinary corners across Morocco erupt into celebration, reminding us that the game has never really been about ninety minutes. It's about the people who experience it together.
Director : Oualid Bouslame
Client : Pepsi Morocco
Agency : Brandbuilder
Production house : Raf by Birth
DOP : David Okolo
Colorist : Dylan Hageman